To achieve measurable results in this business climate, your sales and marketing teams urgently need to know what they can do and say to influence your customer’s upcoming buying decisions.
You need to learn where your buyers are focusing now so you can align your teams around your buyer’s needs and revise your:
- Segmentation – understand which companies are currently prioritizing investments for solutions in your category
- Targeting – know which personas are the gatekeepers and influencers during this economic downturn and why
- Messaging, content and tactics – clarify what your target personas must know and experience before they will trust you